Projection mapping is the technique of fitting projected video precisely onto a real surface — a wall, a doorway, a stack of boxes, a wedding cake — so the light appears to belong to the object instead of just landing on it.
A normal projector throws a flat rectangle. Projection mapping warps that rectangle so its corners line up with the corners of the thing you are pointing at. Once the geometry matches, anything you play — loops, animations, live shaders — looks painted onto the surface.